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Magic Radio is a British digital radio station owned and operated by Bauer Media Audio UK. The station is available on 105.4 FM in London and across the UK on DAB Digital Radio, via Bauer's Rayo platform, and on Smart speakers .
The Radio Authority permitted the sale of Melody FM to Emap in June 1998, who rebranded the station as Magic 105.4 in December that year, as part of the company's newly created network of soft adult contemporary music stations, following the acquisition of several AM services in the north of England.
In London, Melody FM was rebranded Magic 105.4 in 1998. The northern AM stations played Hot Adult Contemporary music. The playlists of these Magic stations predominantly consisted of hits from the 1960s and 1970s, although music from other decades was included in the mix.
This is a list of radio stations that broadcast on FM frequency 105.4 MHz: ... Magic Radio in London [1] Kingdom FM in St Andrews;
2000. No events. 2001. 13 September – Magic launches a spin-off television channel.; December – EMAP decides that it is more economical for north of England Magic stations to share off-peak programmes and begins networking with the London station Magic 105.4 between 10am-2pm, and 7pm-6am, although there are local commercial breaks, and local news on the hour.
September – Bauer Radio announces it would rebrand the Magic stations under localised identities, based on the main FM station names (e.g. Magic 1152 in Manchester becomes Key 2, based on Key 103). [7] Magic's AM network closed with the London equivalent, Magic 105.4 FM, launched nationwide on DAB. 2015
In addition to this, he also did two stints at Fox FM in Oxford before moving to Magic. He originally presented Magic 105.4's weekend afternoon show, before taking over the drivetime show, replacing Graham Dene who left the station in September 2007 to join rival 102.2 Smooth Radio as its new breakfast presenter. From early 2009 he took over ...
In January 2003, the station ceased networking with the London station, Magic 105.4, and a regional network was created with Piccadilly Magic 1152 in Manchester at the hub at the weekend and Magic 1152 in Newcastle during the week. During networked hours, local adverts are aired, as well as a local news summary on the hour.