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In 2018 Ronnie Fieg and Donatella Versace debuted their Kith x Versace collection, featuring a modified medusa logo with "KITH" written over its eyes. [53] In 2019 Versace collaborated with Turkish Airlines to provide amenity kits to business class passengers on long-haul flights. The kits came in separately styled bags for men and women and ...
Medusa also became a very popular icon in designer fashion, as the logo of the Italian luxury clothing brand Versace portrays a Gorgon head. [9] Luciano Garbati's 2008 sculpture, Medusa with the Head of Perseus, portrays her clutching the severed head of Perseus, later becoming a feminist avatar for the MeToo movement. [10] [11]
Versace was very proud of his southern Italian heritage and infused his designs with motifs inspired by historical fashion and art movements, especially Graeco-Roman art. [20] This is evident in the company's logo, the Medusa Head, and recurring motifs such as the Greek key.
Medusa by Arnold Böcklin, c. 1878. In the 20th century, feminists reassessed Medusa's appearances in literature and in modern culture, including the use of Medusa as a logo by fashion company Versace.
The logo of the luxury clothing brand Versace includes a stylized image of the Greek mythological figure Medusa. The logo came from the floor of ruins in the area of Reggio Calabria, where the Versace siblings played as children. Gianni Versace chose Medusa as the logo because he wanted consumers to fall in love with his brand as if it were Medusa.
[15] [36] [54] There were possible references to later designers as well: the wrap dresses of Yves Saint Laurent, the unusual silhouettes of Cristóbal Balenciaga, a knitted dress with embellishments that suggested the medusa logo of Versace, and a 1990s dress from Comme des Garçons. [59] [34] [60]
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[3] [6] [13] Hurley has also been credited with making the Versace fashion brand a household name. [4] [14] The brand has since, with its omnipresent Medusa-head logo, "defined the paradoxes of a controversial, new-generation feminism which celebrates empowerment in the act of attracting and manipulating a male gaze."
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