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Consumer to consumer [3] (C2C) marketing is the creation of a product or service with the specific promotional strategy being for consumers to share that product or service with others as brand advocates based on the value of the product. The investment into conceptualising and developing a top-of-the-line product or service that consumers are ...
SAP IT Operations Analytics (ITOA) [1] SAP Jam; SAP Knowledge Warehouse (KW) SAP Manufacturing; SAP Marketing Cloud; SAP Materials Management (MM), a module in SAP ERP Central Component (ECC), that provides companies with materials, inventory and warehouse management capabilities [2] SAP Master Data Management (MDM)
Consumer-to-business (C2B) e-commerce is when a consumer makes their services or products available for companies to purchase. [2] The competitive edge of the C2B e-commerce model is in its pricing for goods and services. This approach includes reverse auctions, in which customers name the price for a product or service they wish to buy ...
Data mining is a particular data analysis technique that focuses on statistical modeling and knowledge discovery for predictive rather than purely descriptive purposes, while business intelligence covers data analysis that relies heavily on aggregation, focusing mainly on business information. [4]
A common data model (CDM) can refer to any standardised data model which allows for data and information exchange between different applications and data sources.Common data models aim to standardise logical infrastructure so that related applications can "operate on and share the same data", [1] and can be seen as a way to "organize data from many sources that are in different formats into a ...
A semantic data model in software engineering has various meanings: It is a conceptual data model in which semantic information is included. This means that the model describes the meaning of its instances. Such a semantic data model is an abstraction that defines how the stored symbols (the instance data) relate to the real world. [1]
The SAP CRM applications were initially integrated on-premises customer relationship management software manufactured by SAP SE which targeted business software requirements for marketing, sales and service for midsize and large organizations in all industries and sectors.
An industry standard data model, or simply standard data model, is a data model that is widely used in a particular industry. The use of standard data models makes the exchange of information easier and faster because it allows heterogeneous organizations to share an agreed vocabulary, semantics, format, and quality standard for data.