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Beats Electronics LLC (also known as Beats by Dr. Dre, Beats by Dre or simply Beats) is an American consumer audio products manufacturer headquartered in Culver City, California. [1] [2] The company was founded in 2006 by music producer Dr. Dre and record company executive Jimmy Iovine. Since 2014, it has been an Apple subsidiary.
In 2006, Iovine and close friend, hip hop musician Dr. Dre, co-founded Beats Electronics. Two years later, the brand launched its first official set of headphones. [ 6 ] In late 2013, they began development for Beats Music , and released it in 2014, which went on to become the framework for Apple Music . [ 7 ]
In 2006, Dre and Iovine established Beats Electronics. Dre had been approached by his attorney to start a line of sneakers, and when he told Iovine about the idea, Iovine said: "You know speakers, not sneakers." 'Beats by Dr. Dre Studio Headphones' were introduced in January 2008 at the annual Consumer Electronics Show. "It took us two years to ...
The best headphones aren't perfect. In fact, I doubt that any company will ever make a set that are entirely without flaws. That's not because one of them does anything wrong per se, but mostly ...
Years before they sell their Beats headphone company to Apple Inc. for US $3 billion (the largest acquisition in Apple's history), Dr. Dre and Jimmy Iovine's music careers begin on opposite coasts with nothing but a little ambition, many frustrating setbacks, and a few good breaks — allowing each to show the world their talent for producing hits.
Wood joined Beats Electronics in February 2011 as president and COO, working directly with Dr. Dre and Iovine on product development [3] and overseeing day-to-day operations at the company. [7] Wood was instrumental in Beats Electronics’ acquisition of subscription music service MOG in July 2012 which was later launched into Beats Music in ...
In late 2009, Hewlett-Packard participated in a deal to bundle Beats By Dr. Dre with some HP laptops and headsets. [144] HP and Dr. Dre announced the deal on October 9, 2009, at a press event. An exclusive laptop, known as the HP ENVY 15 Beats limited edition, was released for sale October 22.
The Wall Street Journal reported that Apple had valued Beats Music at "slightly less than $500 million." [12] Following the purchase, Dr. Dre and Iovine were hired as executive employees, [13] [14] and worked at Apple for years afterward; [15] Beats Music CEO Ian Rogers would oversee both Beats Music and Apple's ad-supported iTunes Radio ...