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Beats Electronics, LLC (also known as Beats by Dr. Dre, Beats by Dre or simply Beats) is an American consumer audio products manufacturer headquartered in Culver City, California. [1] [2] The company was founded in 2006 by music producer Dr. Dre and record company executive Jimmy Iovine. Since 2014, it has been an Apple subsidiary.
One popular tech brand is Beats by Dre, which was co-founded in 2006 by rapper and producer Dr. Dre and Jimmy Iovine, who happens to also be the co-founder of Interscope Records.
In 2006, Iovine and close friend, hip hop musician Dr. Dre, co-founded Beats Electronics. Two years later, the brand launched its first official set of headphones. [ 6 ] In late 2013, they began development for Beats Music , and released it in 2014, which went on to become the framework for Apple Music . [ 7 ]
The Wall Street Journal reported that Apple had valued Beats Music at "slightly less than $500 million." [12] Following the purchase, Dr. Dre and Iovine were hired as executive employees, [13] [14] and worked at Apple for years afterward; [15] Beats Music CEO Ian Rogers would oversee both Beats Music and Apple's ad-supported iTunes Radio ...
Monster DNA headphones. Monster established a partnership with rap mogul Dr. Dre and Interscope Records in 2007 to design and manufacture the Beats Electronics line of headphones called "Beats by Dr. Dre". [13] This led to a trend among headphone manufacturers to create celebrity-endorsed products.
The best headphones aren't perfect. In fact, I doubt that any company will ever make a set that are entirely without flaws. That's not because one of them does anything wrong per se, but mostly ...
In late 2009, Hewlett-Packard participated in a deal to bundle Beats By Dr. Dre with some HP laptops and headsets. [144] HP and Dr. Dre announced the deal on October 9, 2009, at a press event. An exclusive laptop, known as the HP ENVY 15 Beats limited edition, was released for sale October 22.
Wood joined Beats Electronics in February 2011 as president and COO, working directly with Dr. Dre and Iovine on product development [3] and overseeing day-to-day operations at the company. [7] Wood was instrumental in Beats Electronics’ acquisition of subscription music service MOG in July 2012 which was later launched into Beats Music in ...