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The economist Alex Tabarrok has argued, that the success of this promotion lies in the fact that consumers value the first unit significantly more than the second one. So compared to a seemingly equivalent "Half price off" promotion, they may only buy one item at half price, because the value they attach to the second unit is lower than even the discounted price.
As of January 2014, Wayfair was the largest online-only retailer for home furniture in the United States, [23] and the 33rd largest online retailer in the United States. [24] It generated $380 million in revenue in 2010, over $500 million in 2011, over $600 million in 2012, over $900 million in 2013, and over $1.3 billion in 2014. [ 25 ]
During Presidents' Day, you can score your own for a whopping $600 off. You can also get two free pillows and a free sheetset with the purchase of any mattress from the brand. $1,399 at Leeesa
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