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The Keys to the White House, also known as the 13 keys, is a prediction system for determining the outcome of presidential elections in the United States.It was developed by American historian Allan Lichtman and Russian geophysicist Vladimir Keilis-Borok in 1981, adapting methods that Keilis-Borok designed for earthquake prediction.
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A reputation system is a program or algorithm that allow users of an online community to rate each other in order to build trust through reputation.Some common uses of these systems can be found on E-commerce websites such as eBay, Amazon.com, and Etsy as well as online advice communities such as Stack Exchange. [1]
The reputation or prestige of a social entity (a person, a social group, an organization, or a place) is an opinion about that entity – typically developed as a result of social evaluation on a set of criteria, such as behavior or performance. [1] Reputation is a ubiquitous, spontaneous, and highly efficient mechanism of social control. [2]
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Source credibility is "a term commonly used to imply a communicator's positive characteristics that affect the receiver's acceptance of a message." [1] Academic studies of this topic began in the 20th century and were given a special emphasis during World War II, when the US government sought to use propaganda to influence public opinion in support of the war effort.
Robert Victor Levine, Ph.D. (August 25, 1945 – June 22, 2019) was an American psychologist. Levine was Professor of Psychology at California State University, Fresno, a social psychology writer, speaker, and consultant. He was also the former Associate Dean of the College of Science and Mathematics at Fresno. [2]
RepTrak (formerly known as Reputation Institute) [1] is a company that publishes reports on the reputation of corporations [2] [3] and places, [4] based on consumer surveys and media coverage. It is headquartered in Boston , Massachusetts .