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When Mac asks PC if he thinks the small amount of money left will fix Vista, PC reallocates all of it to advertising. This ad coincided with the introduction of Microsoft's "I'm a PC" campaign. Better —Mac praises PC's ability with spreadsheets but explains that he is better with life-related activities such as music, pictures, and movies. PC ...
The campaign was created by the CPB advertising agency and exhibited normal PC users to be found everywhere. It was the second phase of Microsoft's 2008 efforts to displace the ubiquity of Apple's "Get a Mac" ads, which portrayed the Mac as "cool and intuitive" and the PC as "boring and clunky". [4]
The two characters from the ads who personify a Windows PC (left, John Hodgman) and a Mac PC (Justin Long) In 2006, Apple released a series of twenty-four "I'm a Mac, I'm a PC" advertisements as part of their "Get a Mac" campaign. The campaign officially ended in 2010 due to the introduction of the iPad. [citation needed]
For years, consumers have self-identified as Mac or a PC people, a label fueled in part by Apple's Mac vs. PC ads. Some research about the two companies' customers was even done by Hunch.com and ...
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Its "break up" campaign made a large impact, winning an award from Cannes, and a substantial increase in its consumer interest. [62] Apple Inc. has effectively used its Mac vs PC advertisements, by way of the "Get a Mac" campaign, as part of its marketing efforts to increase its market share over the years. [citation needed]
"1984" is an American television commercial that introduced the Apple Macintosh personal computer. It was conceived by Steve Hayden, Brent Thomas, and Lee Clow at Chiat/Day, produced by New York production company Fairbanks Films, and directed by Ridley Scott.