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  2. Customer engagement - Wikipedia

    en.wikipedia.org/wiki/Customer_engagement

    The various definitions of customer engagement are diversified by different perspectives and contexts of the engagement process. These are determined by the brand, product, or service, the audience profile, attitudes and behaviours, and messages and channels of communication that are used to interact with the customer.

  3. Media engagement framework - Wikipedia

    en.wikipedia.org/wiki/Media_engagement_framework

    Applying the media engagement framework aids in the development and management of an effective online marketing presence leveraging social media to engage a market or audience. [6] By first personifying the audience, the marketer is able to identify the limiting aspect of the engagements possible with that audience segment and then, understand ...

  4. Proactive communications - Wikipedia

    en.wikipedia.org/wiki/Proactive_communications

    According to Direct Marketing News, there are three steps to improve customer loyalty through the use of proactive communications: [5] Develop an understanding of the target audience and provide options for opt-in communications; Tailored communications based on the individual customer's needs; Customer control options for contact

  5. Effective Public Relations - Wikipedia

    en.wikipedia.org/wiki/Effective_Public_Relations

    Content determines the audience and vice versa. Clarity: The message must be put in simple terms. Words used must have exactly the same meaning to the sender as they do to the receiver. Before communicating, organize your thoughts coherently. Construct a logical flow, ensuring that each point naturally leads to the next.

  6. Social media marketing - Wikipedia

    en.wikipedia.org/wiki/Social_media_marketing

    Social media can be used not only as a public relations and direct marketing tool, but also as a communication channel, targeting very specific audiences with social media influencers and social media personalities as effective customer engagement tools. [15] This tactic is widely known as influencer marketing.

  7. Media relations - Wikipedia

    en.wikipedia.org/wiki/Media_relations

    Media relations and public relations practitioners read magazines, journals, newspapers, and blogs to improve and relate to one's practice. Organizations often compile what is known as a media list, or a list of possible media outlets who may be interested in an organization's information.

  8. Active audience theory - Wikipedia

    en.wikipedia.org/wiki/Active_audience_theory

    Persuasion in communication is another term for influential, or influence, in communication. Persuasion is a process of communication to influence a person or audience on cognitive, affective, and behavioral information. [10] See also Suggestion Theory and how it relates to persuasion in communication and media effects research by Patrick R ...

  9. Audience reception - Wikipedia

    en.wikipedia.org/wiki/Audience_reception

    Audience reception theory can be traced back to work done by British Sociologist Stuart Hall and his communication model first revealed in an essay titled "Encoding/Decoding." [ 2 ] Hall proposed a new model of mass communication which highlighted the importance of active interpretation within relevant codes. [ 3 ]

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