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2. Ab Transform Ab Belt claims found to be misleading - AOL

   www.aol.com/news/2010-08-30-ab-transform-ab-belt...

   Milex, the seller of the Ab Transform Ab Belt, claims in its ads that you can easily go from "tubby to toned" just by strapping on its $100 As Seen on TV gizmo. But an industry group that reviews ...

3. Belly Burner Belt Doesn't Seem to Melt Pounds: Ad Watchdog - AOL

   www.aol.com/news/2011-03-18-belly-burner-belt...

   The Belly Burner's advertisements tout that you can lose weight just by wearing the neoprene weight-loss belt, but an industry group has asked its marketer to stop making that claim and others.

4. A. J. Khubani - Wikipedia

   en.wikipedia.org/wiki/A._J._Khubani

   The complaint charged that the advertisements for the Telebrands “Ab Force” belt were false and deceptive in violation of Sections 5 and 12 of the FTC Act. [21] The New Jersey Division of Consumer Affairs Filed a Five Count Action against Telebrands for Consumer Fraud Act Violations in 2014. Acting Attorney General John J. Hoffman said:

5. Here are the best 'As Seen on TV' items under $25 at Walmart

   www.aol.com/lifestyle/best-seen-tv-items-under...

   One reviewer purchased one after seeing this product advertised on TV: "I ordered this after seeing the infomercial because it just made sense. The BetterBrella is exactly that BETTER!! The ...

6. As seen on TV - Wikipedia

   en.wikipedia.org/wiki/As_seen_on_TV

   "As seen on TV" is a generic phrase for products advertised on television in the United States for direct-response mail-order through a toll-free telephone number. As Seen on TV advertisements, known as infomercials , are usually 30-minute shows or two-minute spots during commercial breaks.

7. Telebrands - Wikipedia

   en.wikipedia.org/wiki/Telebrands

   Telebrands' products are marketed using TV, Internet, and print advertising and through retail chains in over 120 countries. [5] Telebrands tends to have 10 to 12 products on store shelves, the most of any company in the direct-response television space. [4] Telebrands works with infomercial pitchmen, including the late Billy Mays and Anthony ...