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Erhard Seminars Training, Inc. (marketed as est, though often encountered as EST or Est) was an organization founded by Werner Erhard in 1971 that offered a two-weekend (6-day, 60-hour) course known officially as "The est Standard Training". The purpose of the training was to use concepts loosely based on Zen Buddhism for self improvement. The ...
A former salesman, training manager and executive in the encyclopedia business, [1] [2] Erhard created the Erhard Seminars Training (est) course in 1971. [3] est was a form of Large Group Awareness Training, [4] [5] and was part of the Human Potential Movement. [6] est was a four-day, 60-hour self-help program given to groups of 250 people at a ...
The Book of est is a fictional account of the training created by Werner Erhard, (est), or Erhard Seminars Training, first published in 1976 by Holt, Rinehart and Winston. The book was written by est graduate Luke Rhinehart. [1] Rhinehart is the pen name of writer George Cockcroft. [2] The book was endorsed by Erhard, and includes a foreword by ...
The book was published in 1978 by Clarkson Potter. Bartley was a graduate of Erhard Seminars Training and served on its advisory board. [1] Erhard wrote a foreword to the book. The book's structure describes Erhard's education, transformation, reconnection with his family, and the theories of the est training.
Werner Hans Erhard (born John Paul Rosenberg; September 5, 1935) [1]: 7 is an American lecturer known for founding est (offered from 1971 to 1984). [1]: 14 [2] In 1985, he replaced the est Training with a newly designed program, the Forum. [3] Since 1991, the Forum has been kept up to date and offered by Landmark Education. [4]
est: Playing the Game the New Way is a non-fiction book by Carl Frederick, first published in 1976, by Delacorte Press, New York.The book describes in words the basic message of Werner Erhard's Erhard Seminars Training (est) theatrical experience.
The book gives an account of Werner Erhard's early life as Jack Rosenberg, his exploration of various forms of self-help techniques, and his foundation of Erhard Seminars Training "est" and later of Werner Erhard and Associates and of the est successor course, "The Forum". Pressman details the rapid financial success Erhard had with these ...
Secondary sources have stated that the title of this work inspired Werner Erhard to name his company Erhard Seminars Training, or est for short, and to refer to it as such in lower-case. Peter Occhiogrosso writes in The Joy of Sects that Erhard borrowed the initials, "lowercase and all", from the book. [ 9 ]
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