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George Gerbner, the founder of the cultivation theory, expanded Lasswell's model in 1956 to focus "attention on perception and reaction by the perceiver and the consequences of the communication". [19] Laswell's 5W model of communication was expanded by Richard Braddock into a 7W model in his 1958 paper "An Extension of Lasswell's Formula".
Additionally, this theory focuses on the behavior-to-consequence connection within the antecedent-behvaior-consequence (ABC) model. This theory, in management, can also be referred to as operant conditioning or the law of effect. Quite simply, this theory notes that a behavior will continue with a certain level of frequency based on pleasant or ...
ABA is an applied science devoted to developing procedures which will produce observable changes in behavior. [3] [7] It is to be distinguished from the experimental analysis of behavior, which focuses on basic experimental research, [8] but it uses principles developed by such research, in particular operant conditioning and classical conditioning.
Expectancy violations theory (EVT) is a theory of communication that analyzes how individuals respond to unanticipated violations of social norms and expectations. [1] The theory was proposed by Judee K. Burgoon in the late 1970s and continued through the 1980s and 1990s as "nonverbal expectancy violations theory", based on Burgoon's research studying proxemics.
FBAs clearly describe behaviors, identify the contexts (events, times, and situation) that predict when behavior will and will not occur, and consequences that maintain the behavior. The FBA includes a hypothesis about the behavior and data for a baseline. This informs the support plan design, implementation and monitoring of the plan.
For example, feminine individuals are more accommodating than masculine individuals, as "feminine language" is viewed as more considerate, cooperative, helpful, submissive, and accommodating. [37] In the past century, "decades of research on FtF communication suggests that females and males sometimes use different communicative strategies". [38]
When an organism perceives an antecedent stimulus, it behaves in a way that maximizes reinforcing consequences and minimizes punishing consequences. This might be part of complex, interpersonal communication. The definition of antecedent is a preceding event or a cause- in this case it is the event that causes the learned behavior to happen. [1]
The BBS approach applies the Activator, Behavior, Consequence (ABC) principle to design interventions for improving individual, group, and organizational behavior. Over 40 years of research have demonstrated its efficacy in directing and motivating behavior change. Focus on the positive consequences of appropriate behavior.