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The "Great Sign" was a familiar sight on U.S. highways in the 1950s, 1960s, and 1970s. A Holiday Inn in New Orleans, pictured on a postcard c. 1975. The "Great Sign" was the roadside sign used by Holiday Inn during its original era of expansion from the 1950s to 1970s.
Holiday Inn Express was founded in 1990 under the ownership of Bass. [7] Plans at the time called for 250 locations to be open by 1995. [8] The first three hotels under the Holiday Inn Express name all opened in 1990. These were located in Nashville, Tennessee; Abilene, Texas; and Poughkeepsie, New York. All three were converted from existing ...
The original hotel opened on July 7, 1999, [18] and was branded the "Holiday Inn Family Suites". At an October 7, 2004 press conference in New York City, [19] Holiday Inn and Nickelodeon announced a partnership and renovation of the hotel, which would transform it into the Nickelodeon Family Suites by Holiday Inn.
The hotel division was then renamed from Holiday Hospitality to Bass Hotels & Resorts, to reflect its expansion beyond the Holiday Inn brand. [ 13 ] Bass changed its name to Six Continents in 2001, after having sold its brewing assets and the Bass name, and Bass Hotels & Resorts became Six Continents Hotels.
By the 1990s, Motel 6 and Super 8 were built with inside corridors (so were nominally hotels) while other former motel brands (including Ramada and Holiday Inn) had become mid-price hotel chains. Some individual franchisees built new hotels with modern amenities alongside or in place of their former Holiday Inn motels; by 2010 a mid-range hotel ...
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