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The project was created to provide free prom dresses and accessories to high school girls who cannot otherwise afford them. [57] For every dress purchased from its Fancy Frocks collection that day, ModCloth said it would donate a dress to the nonprofit. [58] [59] Several of their employees also volunteered at the dress giveaway days. [56]
The leading producer, Mars Manufacturing Co. of Asheville, North Carolina, reported selling 80,000 dresses a week, while Sterling Paper Products aimed to gross 6 million dollars a year through selling such paper garments as maternity dresses, a zebra-print pantsuit, and even a $15 wedding dress.
Kim Kardashian wore a Jovani dress in the January 2012 issue of Glamour magazine. [16] In 2014, X Factor's Fifth Harmony was chosen to front the brand's 2014 campaign. The powerhouse group agreed to represent the Jovani 2014 prom line. They also participated in a contest in which the group performed at the winner's prom. [17]
Wholesale fashion distribution refers to the global market of bulk clothing sales, in which producers, wholesalers and sellers are involved in a commercial, business-to-business process. Procedure [ edit ]
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Fashion is a term used interchangeably to describe the creation of clothing, footwear, accessories, cosmetics, and jewellery of different cultural aesthetics and their mix and match into outfits that depict distinctive ways of dressing (styles and trends) as signifiers of social status, self-expression, and group belonging.
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