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The American Center is a high-rise tower in the Metro Detroit suburb of Southfield, Michigan, built in 1975 as the corporate headquarters for the automaker American Motors Corporation (AMC), which was subsequently acquired by Chrysler Corporation in 1987. [2] The building is located adjacent to Interstate 696, M-10, and US 24 interchange.
The agency offered full-service marketing, advertising, media planning and buying, digital, events and promotions, and public relations for blue-chip clients including Verizon Wireless, Walmart, Chrysler Group LLC, U.S. Navy, Jeep, and OneMain Financial. In 2016, amidst the lawsuits against the company, both the Detroit and New York offices ...
It was the Jeep brand that Chrysler CEO Lee Iacocca wanted – in particular, the ZJ Grand Cherokee, then under development by Jeep engineers, which ultimately proved highly profitable for Chrysler (the nameplate remains in production today). However, the buyout included other attractive deal sweeteners for Chrysler.
Southfield Police pursuit of stolen Jeep leads to arrest of ...
Jeep became a stand-alone division when the Eagle brand was retired shortly after Chrysler's merger with Daimler-Benz in 1998, and efforts were made to merge the Chrysler and Jeep brands as one sales unit. [13] Dealers with only the Chrysler franchise did not have a sport utility vehicle (SUV) to sell. Incorporating the Jeep line allowed them ...
The plant was idled during the Chrysler bankruptcy filing and became a one-shift operation from July 2009. [19] A "temporary" second shift was added by October 2009. [20] In May 2019, Chrysler laid off 1,403 employees after the "C" shift was eliminated. [21] Production of vehicles dropped from 263,521 in 2008 to 84,609 in 2009. [22]
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