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2. Brand extension - Wikipedia

   en.wikipedia.org/wiki/Brand_extension

   Launching a new product is time-consuming but also needs a big budget to create brand awareness and to promote a product's benefits. [2] Brand extension is one of the new product development strategies which can reduce financial risk by using the parent brand name to enhance consumers' perception due to the core brand equity. [3] [4]

3. Branding agency - Wikipedia

   en.wikipedia.org/wiki/Branding_agency

   A brand represents a promise to the customer, reflecting the expectations they can have from the products and services offered, as well as the offering difference amongst the competitors. [ 1 ] A branding agency allows organizations to gain a competitive advantage, to define a coherent brand communication strategy, and to reach the target ...

4. Rebranding - Wikipedia

   en.wikipedia.org/wiki/Rebranding

   Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. [1]

5. L’Oréal is launching a device that’ll tell you exactly what ...

   www.aol.com/finance/l-al-launching-device-ll...

   L’Oréal will launch the device with one of its luxury brands, of which YSL Beauty and Lancôme are a part, likely at the end of 2025, Balooch said. He declined to share how much was invested ...

6. Louis Vuitton Is Officially Launching Makeup, Here's ... - AOL

   www.aol.com/louis-vuitton-officially-launching...

   The brand tapped Pat McGrath as the creative director. ... I am thrilled to now play such a key role in the launch of La Beauté Louis Vuitton, which is the result of extraordinary craftsmanship ...

7. J.Lo by Jennifer Lopez - Wikipedia

   en.wikipedia.org/wiki/J.Lo_by_Jennifer_Lopez

   J.Lo by Jennifer Lopez is an American lifestyle brand founded by Jennifer Lopez.Since the release of her debut fragrance Glow in 2001, the line expanded to include clothing, watches, accessories, bedding and perfume, becoming a huge success in the United States and international markets.