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RGB color model. The RGB color model is an additive color model [ 1] in which the red, green and blue primary colors of light are added together in various ways to reproduce a broad array of colors. The name of the model comes from the initials of the three additive primary colors, red, green, and blue.
Color theory, or more specifically traditional color theory, is the historical body of knowledge describing the behavior of colors, namely in color mixing, color contrast effects, color harmony, color schemes and color symbolism. [ 1] Modern color theory is generally referred to as Color science. While there is no clear distinction in scope ...
The color Japanese violet or Sumire is shown at right. This is the color called "violet" in the traditional Japanese colors group, a group of colors in use since beginning in 660 CE in the form of various dyes that are used in designing kimono. [20] [21] The name of this color in Japanese is sumire-iro, meaning "violet color".
ROYGBIV is an acronym for the sequence of hues commonly described as making up a rainbow: red, orange, yellow, green, blue, indigo, and violet. When making an artificial rainbow, glass prism is used, but the colors of "ROY-G-BIV" are inverted to VIB-G-YOR". There are several mnemonics that can be used for remembering this color sequence, such ...
On the RGB/CMY color wheel, violet is located between blue and magenta. Violet is closely associated with purple. In optics, violet is a spectral color (referring to the color of different single wavelengths of light), whereas purple is the color of various combinations of red and blue (or violet) light, [5] [6] some of which humans perceive as ...
Color plays an important role in setting expectations for a product and communicating its key characteristics. [25] Color is the second most important element that allows consumers to identify brand packaging. [26] Marketers for products with an international market navigate the color symbolism variances between cultures with targeted advertising.
Color scheme. In color theory, a color scheme is a combination of 2 or more colors used in aesthetic or practical design. Aesthetic color schemes are used to create style and appeal. Colors that create a harmonious feeling when viewed together are often used together in aesthetic color schemes. Practical color schemes are used to inhibit or ...
Color psychology is the study of colors and hues as a determinant of human behavior. Color influences perceptions that are not obvious, such as the taste of food. Colors have qualities that can cause certain emotions in people. [ 1] How color influences individuals may differ depending on age, gender, and culture. [ 2]