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FUBU (/ ˈ f uː b uː / ⓘ, FOO-boo) is an American hip hop apparel company. FUBU stands for "For Us, By Us" and was created when the founders were brainstorming for a catchy four-letter word following other big brands such as Nike and Coke. [1] It includes casual wear, sports wear, a suit collection, eyewear, belts, fragrances, and shoes.
The brand's early success was attributed to its association with hip-hop culture, which was growing in popularity at the time. [3] Phat Farm became a recognizable name in urban fashion and expanded its product offerings to include women's clothing as well. [4] In 2004, Phat Farm was sold to the Kellwood Company for a reported $140 million. [5]
The hip hop fashion trends of the 2000s were all over the place and changed constantly, starting with the baller-type image. Michael Jordan's cover on Sports Illustrated was significant in hip-hop fashion because he was able to influence millions of people into the direction of baggy shorts, baggy tops, and gold chains. There have been other ...
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A Bathing Ape (Japanese: ア・ベイシング・エイプ, Hepburn: A beishingu eipu), also known as BAPE, is a Japanese fashion brand founded by Nigo (Tomoaki Nagao) in Ura-Harajuku in 1993. [ 1 ] [ 2 ] The brand specializes in men's, women's and children's lifestyle and street wear, running 19 stores in Japan , including Bape Stores, Bape ...
Chanel’s 1991 Fall-Winter ready-to-wear show was set in Paris, but its soul was right off the streets of New York City, writes Sowmya Krishnamurthy in the new book “FASHION KILLA: How Hip-Hop ...
Akademiks (an intentional misspelling of "academics") is an American brand of streetwear clothing popular with devotees of hip hop music, art and fashion. The label was founded by two brothers, Donwan and Emmett Harrell, along with a group of partners.
Sean John is a privately held fashion lifestyle company created by music mogul Sean "Diddy" Combs. The line made its fashion debut with a men's sportswear collection for the spring 1998 season. In 2016, the brand had annual retail sales of $450 million. [1]
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