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It was the Jeep brand that Chrysler CEO Lee Iacocca wanted – in particular, the ZJ Grand Cherokee, then under development by Jeep engineers, which ultimately proved highly profitable for Chrysler (the nameplate remains in production today). However, the buyout included other attractive deal sweeteners for Chrysler.
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The American Center is a high-rise tower in the Metro Detroit suburb of Southfield, Michigan, built in 1975 as the corporate headquarters for the automaker American Motors Corporation (AMC), which was subsequently acquired by Chrysler Corporation in 1987. [2] The building is located adjacent to Interstate 696, M-10, and US 24 interchange.
Since the 2014 sale of Chrysler and Jeep to FIAT jeeplike and other similar vehicles are now produced by BAIC subsidiary Beijing Automobile Works Co., Ltd. (BAW). Fiat-Chrysler plans to re-open Jeep production in China through a joint venture with Guangzhou Automobile Industry Group (GAIG). [87] Colombia – Willys Colombia – at least until ...
The Chrysler company was founded by Walter Chrysler on June 6, 1925, [12] [13] when the Maxwell Motor Company (est. 1904) was re-organized into the Chrysler Corporation. [14] [15] The company was headquartered in the Detroit enclave of Highland Park, [16] [17] [18] where it remained until completing the move to its present Auburn Hills location in 1996.
The plant began producing Jeep vehicles in the 1940s. Chrysler also renamed this factory to the Toledo Assembly Plant after acquiring AMC in 1987. Basic assembly and painting of the Jeep Cherokee (1983 through 2000) and building bodies and painting of the Jeep Wrangler by Chrysler were at the Parkway plant until 2006, when it was closed.
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