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In 1985 Jockey International president Howard Cooley stated that women often shop more than men do, and men request women to buy underwear for them. [32] According to multiple studies conducted c. 1985 , 60-80% of men's undergarments for sale had been purchased by women.
They then became famous for their men's union suits made of heavy knitted fabric. In 1908, that bulky and tight-fitting garment was turned into a new kind of loose-fitting underwear. They went on to introduce a two-piece and the popular union suit [ 5 ] [ 2 ] as well as a lightweight waffle-like fabric with the advertising slogan , "Next to ...
Man wearing jeans over boxer shorts. In 1925, Jacob Golomb, founder of Everlast, designed elastic-waist trunks to replace the leather-belted trunks then worn by boxers.These trunks, now known as boxer trunks, immediately became famous, but were later eclipsed by the popular Jockey-style briefs beginning in the late 1930s.
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By the 1980s, men's fashion briefs became more popular in the United States; [3] in 1985 they made up 25% of the men's underwear market, while they had almost no share c. 1980. The Underoos and Funpals fashion brief brands for children were introduced around that time.
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