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The major record labels have departments dedicated to college promotion and hire students as representatives for all the artists on these labels. Sony Music Entertainment has a college marketing department, which promotes records released by Sony and by their independent label affiliates. Other music marketing companies such as Cornerstone ...
In 2005, longtime competitor BMG Direct Marketing, Inc. (formerly the RCA Music Service or RCA Victor Record Club) purchased Columbia House and consolidated operations. In 2008, the company (as well as book club operator Bookspan) was acquired by private investment group Najafi Companies, and its name was changed to Direct Brands, Inc.
Live Nation is an American events promoter and venue operator based in Beverly Hills, California.Founded in 1996 by Robert F. X. Sillerman as SFX Entertainment, the company's business was built around consolidating concert promoters into a national entity to counter the oversized influence of ticket behemoth Ticketmaster.
A promoter works with event production and entertainment industries to promote their productions, including in music and sports. Promoters are individuals or organizations engaged in the business of marketing and promoting live, or pay-per-view and similar, events, such as music concerts, gigs, nightclub performances and raves; sports events; and festivals.
C3 Presents is a concert promotion, event production and artist management company based in Austin, Texas. [1] C3 also produces several multi-day festivals including Austin City Limits Music Festival in Austin Texas, [2] Two Step Inn Music Festival in Georgetown Texas, [3] Voodoo Music + Arts Experience in New Orleans, [4] and Lollapalooza in Chicago along with its six international editions. [5]
In the music industry, a 360 deal (from 360° deal) is a business relationship between an artist and a music company.The company agrees to provide financial and other support for the artist, including direct advances as well as support in marketing, promotion, touring and other areas.