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  2. Context effect - Wikipedia

    en.wikipedia.org/wiki/Context_effect

    "THE CAT" is a classic example of context effect. We have little trouble reading "H" and "A" in their appropriate contexts, even though they take on the same form in each word. A context effect is an aspect of cognitive psychology that describes the influence of environmental factors on one's perception of a stimulus. [1]

  3. Affective design - Wikipedia

    en.wikipedia.org/wiki/Affective_design

    Emotions are an integral part of the human experience, and thus, play a role in how users and consumers interact with interfaces and products. [7] Donald Norman, an academic in the field of human-centered design, explored the importance of emotion in design, coining the concept of user-centered design in the 1980s. [8]

  4. Marketing - Wikipedia

    en.wikipedia.org/wiki/Marketing

    The AMA reviews this definition and its definition for "marketing research" every three years. [14] The interests of "society at large" were added into the definition in 2008. [ 15 ] The development of the definition may be seen by comparing the 2008 definition with the AMA's 1935 version: "Marketing is the performance of business activities ...

  5. Love - Wikipedia

    en.wikipedia.org/wiki/Love

    Abstractly discussed, love usually refers to a feeling one person experiences for another person. Love often involves caring for, or identifying with, a person or thing (cf. vulnerability and care theory of love), including oneself (cf. narcissism). In addition to cross-cultural differences in understanding love, ideas about love have also ...

  6. Biology of romantic love - Wikipedia

    en.wikipedia.org/wiki/Biology_of_romantic_love

    The biology of romantic love has been explored by such biological sciences as evolutionary psychology, evolutionary biology, anthropology and neuroscience.Specific chemical substances such as oxytocin and dopamine are studied in the context of their roles in producing human experiences, emotions and behaviors that are associated with romantic love.

  7. Character orientation - Wikipedia

    en.wikipedia.org/wiki/Character_orientation

    For example, they want someone to provide them with love and attention. They are not the ones to give these things away and often lose loved ones who are close to them because of their inabilities to talk about their feelings or troubles. They find it hard to let go of past issues, often trivial, and develop a feeling of a secure present and ...

  8. Aspirational brand - Wikipedia

    en.wikipedia.org/wiki/Aspirational_brand

    An aspirational brand is a term in consumer marketing for a brand or product which a large segment of its exposure audience wishes to own, but for economic reasons cannot. [citation needed] Because the desire for aspirational goods is relative to the consumer's purchasing power, an aspirational brand may be a luxury good if the person desires it, or it may simply be any product whether luxury ...

  9. Valence (psychology) - Wikipedia

    en.wikipedia.org/wiki/Valence_(psychology)

    The use of the term in psychology entered English with the translation from German ("Valenz") in 1935 of works of Kurt Lewin.The original German word suggests "binding", and is commonly used in a grammatical context to describe the ability of one word to semantically and syntactically link another, especially the ability of a verb to require a number of additional terms (e.g. subject and ...