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The main rum producing enterprise in Arecibo is Barceló, Marqués Y Co. Its flagship brand was Ron Palo Viejo. Ron Palo Viejo is now owned by Serrallés, whose flagship rum is Don Q. Rum has been produced in Arecibo since the second half of the 19th century. Roses, García y Co. was bottling their Ron de la Casa de Roses as early as 1868.
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Palo Viejo television ads were also prominent during Baloncesto Superior Nacional basketball game transmissions on the island. On October 21, 2015, the Palo Viejo brand released "Palo Ready", a pouch, ready-to-drink beverage made of different fruits and of Palo Viejo rum, which is available at different supermarkets in Puerto Rico.
Created Date: 8/30/2012 4:52:52 PM
The acquisitions included manufacturing facilities in Camuy and Arecibo plus the brand names sold by Seagrams locally such as: "Palo Viejo", "Ron Llave" and "Granado". Serrallés also purchased the rights to produce and distribute the brands of "Ronrico" and "Captain Morgan" in Puerto Rico and the rest of the Caribbean .
This isn’t widely seen in the rum category, and as the leaders, we are taking a stand. It’s all in a broader effort to help set a precedent on defining “premium” for the entire category.
The Bacardi complex is the second most visited tourist attraction in Puerto Rico. [4] At the complex, tourists can go on a historical tour, a rum tasting tour and learn how to mix Bacardi rum drinks. [8] After Hurricane Maria devastated Puerto Rico on September 20, 2017, the distillery was soon able to provide clean drinking water to residents. [7]
Camila Cabello Courtesy of Bacardi Camila Cabello teamed up with Bacardí rum in her first ever spirits collaboration – while also promoting her new single “I LUV IT.” To announce Cabello ...