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"The medium is the message" is a phrase coined by the Canadian communication theorist Marshall McLuhan and the name of the first chapter [1] in his Understanding Media: The Extensions of Man, published in 1964. [2] [3] McLuhan proposes that a communication medium itself, not the messages it carries, should be the primary focus of study. [4]
Robert T. Craig "Communication Theory as a Field" is a 1999 article by Robert T. Craig, attempting to unify the academic field of communication theory. [1] [2]Craig argues that communication theorists can become unified in dialogue by charting what he calls the "dialogical dialectical tension", or the similarities and differences in their understanding of "communication" and demonstrating how ...
Persuasive definition – purporting to use the "true" or "commonly accepted" meaning of a term while, in reality, using an uncommon or altered definition. (cf. the if-by-whiskey fallacy) Ecological fallacy – inferring about the nature of an entity based solely upon aggregate statistics collected for the group to which that entity belongs.
A double bind is a dilemma in communication in which an individual (or group) receives two or more mutually conflicting messages. In some scenarios (e.g. within families or romantic relationships) this can be emotionally distressing, creating a situation in which a successful response to one message results in a failed response to the other (and vice versa), such that the person responding ...
Sowell's book has been published both with and without the subtitle "Ideological Origins of Political Struggles". Steven Pinker's book The Blank Slate calls Sowell's explanation the best theory given to date. [2] In his book, Pinker refers to the "unconstrained vision" as the "utopian vision" and the "constrained vision" as the "tragic vision". [3]
Relational communication is communication in which meaning is created by two people simultaneously filling the roles of sender and receiver. Dialogic activity is the active communicative language of the sender and receiver, each relying upon the other in the exchange.
The theory presented in "Communication Theory as a Field" has become the basis of the book "Theorizing Communication" which Craig co-edited with Heidi Muller, [14] as well as being adopted by several other communication theory textbooks as a new framework for understanding the field of communication theory. [15] [16] [17] [18]
Theory can be seen as a way to map the world and make it navigable; communication theory gives us tools to answer empirical, conceptual, or practical communication questions. [1] Communication is defined in both commonsense and specialized ways. Communication theory emphasizes its symbolic and social process aspects as seen from two ...