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  2. Google Ads - Wikipedia

    en.wikipedia.org/wiki/Google_Ads

    Google retired the DoubleClick and AdWords brands in 2018 to simplify entry points for advertisers and ad sellers. The core product was renamed Google Ads, providing access to inventory on Google Search, its YouTube video service, the Google Play app store, and AdSense website publisher partners. [13] [14] [15]

  3. Google Attribution - Wikipedia

    en.wikipedia.org/wiki/Google_Attribution

    Google Attribution is a monitoring program developed by Internet advertising company Alphabet Inc. [1] launched in 2017. It has to link with a Google Analytics view that is associated with a registered AdWords or DoubleClick Search account.

  4. Advertising ID - Wikipedia

    en.wikipedia.org/wiki/Advertising_ID

    An advertising ID is a unique user identifier (ID) assigned to a mobile device (smart phone, tablet computer), or operating environment, to help advertising services personalize their offers. [1] It can be sent to advertisers and other third parties which can use this unique ID to track the user's movements, habits, and usages of applications ...

  5. Google AdSense - Wikipedia

    en.wikipedia.org/wiki/Google_Adsense

    Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google.

  6. Click fraud - Wikipedia

    en.wikipedia.org/wiki/Click_fraud

    This process involves the collaboration of two counterparts, a dishonest publisher, P, and a dishonest Web site, S. Web pages on S contain a script that redirects the customer to P's Web site, and this process is hidden from the customer. So, when user U retrieves a page on S, it would simulate a click or request to a page on P's site.

  7. Pay-per-click - Wikipedia

    en.wikipedia.org/wiki/Pay-per-click

    Pay-per-click is usually associated with first-tier search engines (such as Google Ads, Amazon Advertising, and Microsoft Advertising). With search engines, advertisers typically bid on keyword phrases relevant to their target market and pay when ads (text-based search ads or shopping ads that are a combination of images and text) are clicked ...

  8. UTM parameters - Wikipedia

    en.wikipedia.org/wiki/UTM_parameters

    UTM parameters that are passed to URLs can be parsed by analytics tools such as Google Analytics and Adobe Analytics, with the data used to populate standard and custom analytics reports. [2] Web analytics software may attribute parameters to the browser's current and subsequent sessions until the campaign window has expired.

  9. Google Developers - Wikipedia

    en.wikipedia.org/wiki/Google_Developers

    The AdSense and AdWords APIs, based on the SOAP data exchange standard, allow developers to integrate their own applications with these Google services. The AdSense API allows owners of websites and blogs to manage AdSense sign-up, content and reporting, while the AdWords API gives AdWords customers programmatic access to their AdWords accounts and campaigns.