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  2. Marketing mix - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix

    Digital marketing mix is fundamentally the same as Marketing Mix, which is an adaptation of Product, Price, Place and Promotion into digital marketing aspect. [48] Digital marketing can be commonly explained as 'Achieving marketing objectives through applying digital technologies'.

  3. 4C - Wikipedia

    en.wikipedia.org/wiki/4C

    The 4 C's or marketing mix, a business tool used in marketing products; The 4 C's of 21st century skills education: Collaboration, Communication, Critical thinking, Creativity; FourCC, a four-character code used in software for identifying an object; Zen 4c

  4. Marketing - Wikipedia

    en.wikipedia.org/wiki/Marketing

    The marketing mix, which outlines the specifics of the product and how it will be sold, including the channels that will be used to advertise the product, [7] [8] is affected by the environment surrounding the product, [9] the results of marketing research and market research, [10] [11] and the characteristics of the product's target market. [12]

  5. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    Marketing mix is the most important part of marketing strategy, which is "the framework to manage marketing and incorporate it within a business context [6] ". Marketing strategy: how a business achieves its marketing objectives. The initial step to achieve a marketing strategy is to identify the market target and build up a business plan. [6]

  6. Four Cs - Wikipedia

    en.wikipedia.org/wiki/Four_Cs

    Four Cs may refer to: . Four Cs (education), a group of learning competencies and skills in 21st century learning Diamond (gemstone), the Four Cs are carat, cut, color, and clarity

  7. Marketing mix modeling - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix_modeling

    Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.

  8. Marketing channel - Wikipedia

    en.wikipedia.org/wiki/Marketing_channel

    A marketing channel consists of the people, organizations, and activities necessary to transfer the ownership of goods from the point of production to the point of consumption. It is the way products get to the end-user , the consumer ; and is also known as a distribution channel . [ 1 ]

  9. PESO model - Wikipedia

    en.wikipedia.org/wiki/PESO_Model

    The PESO Model is a strategic framework used in marketing and public relations to categorize media into four types: paid, earned, shared, and owned. The model describes the use of different media channels in organizations' marketing approach, and has been widely adopted in the marketing communications industry. [1] [2]