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It consists of information technology, marketing data, systems tools, and modeling capabilities that enable it to provide predicted outcomes from different scenarios and marketing strategies. [ 1 ] [ 2 ] MKDSS assists decision makers in different scenarios and can be a very helpful tool for a business to take over their competitors.
A good summary of the capabilities of various software packages is available in the Decision Analysis Software Survey conducted by the Institute for Operations Research and the Management Sciences (INFORMS). The software packages listed in the survey range from free to commercial or enterprise-level packages.
Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.
The business model canvas is a strategic management template that is used for developing new business models and documenting existing ones. [2] [3] It offers a visual chart with elements describing a firm's or product's value proposition, [4] infrastructure, customers, and finances, [1] assisting businesses to align their activities by illustrating potential trade-offs.
Other Activiti: Alfresco Software, Inc. and the Activiti developer community Modeler, Simulation, Execution.Data elements are not supported. Limited supported formats (read/saved internally in BPMN format without exporting capabilities).
1) in an organizational decision-making context, the decision-maker approaches the problem in a solely objective way and avoids all subjectivity. Moreover, the rational choice theory revolves around the idea that every individual attempt to maximize their own personal happiness or satisfaction gained from a good or service.
Lattice Miner [1] is a formal concept analysis software tool for the construction, visualization and manipulation of concept lattices.It allows the generation of formal concepts and association rules as well as the transformation of formal contexts via apposition, subposition, reduction and object/attribute generalization, and the manipulation of concept lattices via approximation, projection ...
Software analysis patterns or analysis patterns in software engineering are conceptual models, which capture an abstraction of a situation that can often be encountered in modelling. An analysis pattern can be represented as "a group of related, generic objects ( meta-classes ) with stereotypical attributes (data definitions), behaviors (method ...