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New media as digital data controlled by software – The language of new media is based on the assumption that, in fact, all cultural objects that rely on digital representation and computer-based delivery do share a number of common qualities. New media is reduced to digital data that can be manipulated by software as any other data.
Social media platforms are forms of new media that create new models of social convergence. Platforms like Google have managed to expand their services to allow a single sign-on that connects a user's workplace to their entertainment system to create a converging technological environment.
Communication design is a mixed discipline between design and information-development concerned with how media communicate with people. A communication design approach is concerned with developing the message and aesthetics in media. It also creates new media channels to ensure the message reaches the target audience.
With the rise of new media through social media (Facebook, Youtube, etc) there has been an increase in fake news due to the ability of anyone able to share and rapidly spread information. It can be tough to decipher who to trust, and who not to. [13] On the Internet, fake news articles can appear in the same search as truthful ones.
The news media may be able to create new issues by reporting or they can obscure issues through negligence and distraction. For example, if neighborhoods are affected by high crime rates , or unemployment , journalists may not spend sufficient time reporting on potential solutions, or on systemic causes such as corruption and social exclusion ...
New media studies is an academic discipline that explores the intersections of computing, science, the humanities, and the visual and performing arts.Janet Murray, a prominent researcher in the discipline, describes this intersection as "a single new medium of representation, the digital medium, formed by the braided interplay of technical invention and cultural expression at the end of the ...
Media ecology theory centers on the principles that there is a strong connection between media, technology and communication, and how media and communication processes influence human perception, feeling, understanding and value; usually all three are used when engaged in multiple conversations in a technology-enriched workplace.
The audience can be the suppliers, clients, potential business partners, associations, and the news media among others. Whether the messages be informational or promotional the aim for external communication to take place is to share information about the business and its products or services.