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The Betty Crocker Cookbook is a cookbook written by staff at General Mills, the holders of the Betty Crocker trademark. The persona of Betty Crocker was invented by the Washburn-Crosby Company (which would later become General Mills) as a feminine "face" for the company's public relations. [ 1 ]
Between 1951 and 1958, the second edition sold 732,004 copies. The book featured step-by-step photographs to accompany the instructions and many of the recipes recommended the use of various pre-packaged foods. While the Betty Crocker brand had existed since the 1920s, this cookbook was the first of many Betty Crocker cookbooks.
Betty Crocker is a cultural icon, as well as brand name and trademark of American Fortune 500 corporation General Mills. The name was first developed by the Washburn ...
Pillsbury crust, pita, garlic bread, naan flatbread and store-bought cauliflower crusts all make an appearance in this list of easy pizza recipes for fuss-free dough alternatives. Related: 15 ...
3. Green Bean Casserole. One of the most enduring recipes on this list, green bean casserole has been a polarizing staple at family gatherings since its birth in a Campbell Soup Co. test kitchen ...
This savory babka gets the pizza treatment in this stunning recipe. To make this creative loaf, layer dough with pepperoni, tomato paste and mozzarella, then roll the dough into a log.
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The Betty Crocker Kitchens is a division and part of the test kitchens at the world headquarters of General Mills in Golden Valley, Minnesota, operator of the Betty Crocker brand. They are modeled after and equipped like a kitchen that would be found in an American home, since the company's products and recipes tested are intended for home use ...