Search results
Results from the WOW.Com Content Network
Loyalty marketing is a marketing strategy in which a company focuses on growing and retaining existing customers through incentives. Branding, product marketing, and loyalty marketing all form part of the customer proposition – the subjective assessment by the customer of whether to purchase a brand or not based on the integrated combination of the value they receive from each of these ...
He believed in a scientific solution. In his "Shop Management" article, Taylor explained that there were two facts that appeared "most noteworthy" in the field of management: (a) "Great unevenness": the lack of uniformity in what is called "the management", (b) The lack of relation between good (shop) management and the pay. [7] He added,
Brand management uses an array of marketing tools and techniques in order to increase the perceived value of a product (see: Brand equity). Based on the aims of the established marketing strategy, brand management enables the price of products to grow and builds loyal customers through positive associations and images or a strong awareness of ...
The AIDA marketing model is a model within the class known as hierarchy of effects models or hierarchical models, all of which imply that consumers move through a series of steps or stages when they make purchase decisions. These models are linear, sequential models built on an assumption that consumers move through a series of cognitive ...
The Principles of Scientific Management (1911) is a monograph published by Frederick Winslow Taylor where he laid out his views on principles of scientific management, or industrial era organization and decision theory. Taylor was an American manufacturing manager, mechanical engineer, and then a
For example, Taylor thought unproductive time usage to be the deliberate attempt of workers to promote their best interests and to keep employers ignorant of how fast work could be carried out. [12] This instrumental view of human behavior by Taylor prepared the path for human relations to supersede scientific management in terms of literary ...
Marketing myopia is the tendency of businesses to define their market so narrowly as to miss opportunities for growth. It is suggested that businesses will do better in the long-term if they concentrate on improving the utility of a product or good, rather than just trying to sell their products.
In economics, an agent is an actor (more specifically, a decision maker) in a model of some aspect of the economy. Typically, every agent makes decisions by solving a well- or ill-defined optimization or choice problem. For example, buyers and sellers are two common types of agents in partial equilibrium models of a single market.