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The International Typographic Style is a systemic approach to graphic design that emerged during the 1930s–1950s but continued to develop internationally.
If you’re a designer in the 21st century, chances are you’ve studied the International Typographic Style (more commonly known as ‘Swiss Style’). Let’s take a moment to honor some of modern design’s most influential principles, typefaces and artists who started this central-European trend.
The Swiss Style has also been referred to as the International Typographic Style or the International Style that originated in Switzerland in the 1940s and 1950s. The style favoured cleanliness, legibility, and impartiality through basic graphic design principles.
Swiss style (also Swiss school or Swiss design) is a trend in graphic design, formed in the 1950s–1960s under the influence of such phenomena as the International Typographic Style, Russian Constructivism, the tradition of the Bauhaus school, the International Style, and classical modernism.
The International Typographic Style. After World War II, designers in Switzerland and Germany codified Modernist graphic design into a cohesive movement called Swiss Design, or the International Typographic Style. These designers sought a neutral and objective approach that emphasized rational planning and de-emphasized the subjective, or ...
You might not have heard of the International Typographic Style, but you have probably seen it used in design somewhere before. With a focus on grid-based designs and classic sans serif typefaces, it’s a design philosophy that was founded in Switzerland, hence its alternative name, Swiss Style.
During the 1950s, the Swiss school, the International Typographic Style, emerged as a design movement from Switzerland and Germany. This influential movement lasted for over two decades and focused on achieving objective clarity and visual unity in design.
Often referred to as the International Typographic Style or the International Style, the style of design that originated in Switzerland in the 1940s and 50s was the basis of much of the development of graphic design during the mid 20th century.
International Typographic Style (ITS), also known as the Swiss Style, emerged in Switzerland and Germany in the 1950s. ITS became known for design that emphasized objective clarity through the use of compositional grids and sans serif typography as the primary design material (or element).
The International Typographic Style, also known as Swiss Style, is a graphic design approach that emerged in the 1950s, emphasizing cleanliness, readability, and objectivity.