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In the fall of 2006, Frito-Lay (with the help of their ad agency, Goodby, Silverstein & Partners, and led by their promotional agency, The Marketing Arm) launched the first installment of the Crash the Super Bowl contest. Consumers were tasked with creating 30 second commercials for Doritos products.
Patrick Mahomes can finally unveil the top-three fan submissions for Doritos' "Crash the Super Bowl" campaign. "I don’t think I can pick a favorite," Mahomes, 29, exclusively tells Parade of the ...
Doritos comes in flavors that run the gamut from Cool Ranch to Flamin’ Hot Limon. At Super Bowl LIX, however, executives behind the popular chip will focus on a classic recipe. Frito-Lay, the ...
In March 2013, Doritos redesigned its packaging and logo as part of its first global marketing campaign. The "For the Bold" campaign will use crowdsourcing initiatives from 37 countries, emphasizing Dorito's focus on its consumers "living for the moment" attitude. The campaign kicked off at the South by Southwest Music Conference. [57]
Pepsi and Doritos will air three 30-second consumer-created ads during the 2011 Super Bowl broadcast on Feb. 11, "leaving it up to fans to decide whether they submit Doritos ads, Pepsi MAX ads or ...
Founded in 1993 by Ray Clark, a former ProServ and Talent Sports International executive, [4] The Marketing Arm was created as the event and corporate sports marketing division of Athletic Resource Management Inc. (ARM), [5] a Memphis-based sports agency headed by Jimmy Sexton [6] and Kyle Rote, Jr., a former professional soccer player in the NASL.
From 2007 to 2016, Doritos fans rose to the Crash the Super Bowl challenge with 30,000 dynamic submissions, with selections narrowed down to one ad, according to the release.
The first flavors of Doritos were corn and taco and an early television commercial called Doritos "a swinging, Latin sort of snack." [3] [4] Author Andrew F. Smith noted West's credited contributions to Doritos in his 2006 book, Encyclopedia of Junk Food and Fast Food. [1] [6] West also had a hand in the marketing of Pace salsas and picante ...