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  2. Conversion marketing - Wikipedia

    en.wikipedia.org/wiki/Conversion_marketing

    The process of improving the conversion rate is called conversion rate optimization. However, different sites may consider a "conversion" to be a result other than a sale. [3] Say a customer were to abandon an online shopping cart. The company could market a special offer, like free shipping, to convert the visitor into a paying customer.

  3. Body mass index - Wikipedia

    en.wikipedia.org/wiki/Body_mass_index

    This is an accepted version of this page This is the latest accepted revision, reviewed on 12 February 2025. Relative weight based on mass and height Medical diagnostic method Body mass index (BMI) Chart showing body mass index (BMI) for a range of heights and weights in both metric and imperial. Colours indicate BMI categories defined by the World Health Organization ; underweight, normal ...

  4. Conversion rate optimization - Wikipedia

    en.wikipedia.org/wiki/Conversion_rate_optimization

    A research study conducted among internet marketers in 2017, for example, showed that 50% of respondents thought that CRO was "crucial to their overall digital marketing strategy". [4] Conversion rate optimization shares many principles with direct response marketing – a marketing approach that emphasizes tracking, testing, and on-going ...

  5. BMI vs. Body Fat: What's More Important? - AOL

    www.aol.com/bmi-vs-body-fat-whats-105700871.html

    BMI. BMI measures a person’s weight compared to their height. It’s a simple division equation. Since it’s such a quick and easy way to get a rough idea of whether you have a healthy weight ...

  6. Corpulence index - Wikipedia

    en.wikipedia.org/wiki/Corpulence_index

    The corpulence index yields valid results even for very short and very tall persons, [7] which is a problem with BMI — for example, an ideal body weight for a person 152.4 cm tall (48 kg) will render BMI of 20.7 and CI of 13.6, while for a person 200 cm tall (99 kg), the BMI will be 24.8, very close to the "overweight" threshold of 25, while ...

  7. Body roundness index - Wikipedia

    en.wikipedia.org/wiki/Body_roundness_index

    Ranges of healthy body roundness have been established to accurately classify people with healthy fat mass compared to obese people who are at risk for morbidities. [ 1 ] Compared to traditional metrics, such as the body mass index (BMI), (which uses weight and height), BRI may improve predictions of the amount of body fat and the volume of ...

  8. Body fat percentage - Wikipedia

    en.wikipedia.org/wiki/Body_fat_percentage

    There also exist formulas for estimating body fat percentage from an individual's weight and girth measurements. For example, the U.S. Navy circumference method compares abdomen or waist and hips measurements to neck measurement and height and other sites claim to estimate one's body fat percentage by a conversion from the body mass index. In ...

  9. Human body weight - Wikipedia

    en.wikipedia.org/wiki/Human_body_weight

    Human body weight is a person's mass or weight.. Strictly speaking, body weight is the measurement of mass without items located on the person. Practically though, body weight may be measured with clothes on, but without shoes or heavy accessories such as mobile phones and wallets, and using manual or digital weighing scales.