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Outdoor advertising or out-of-home (OOH) advertising includes public billboards, wallscapes, and posters seen while "on the go". OOH advertising formats fall into four main categories: billboards, street furniture, transit, and alternative. [1] Advertisements are commonly placed by large companies like JCDecaux and Clear Channel Outdoor.
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While PETG and APET are the most common, other materials are becoming popular to accommodate outdoor use and special forming due to the increasing use of lenticular images on items such as gift cards. Lithographic lenticular printing allows for the flat side of the lenticular sheet to have ink placed directly onto the lens, while high ...
Sign companies developed a new type of signage called channel lettering, in which individual letters were fashioned from sheet metal. While the market for neon lighting in outdoor advertising signage has declined since the mid twentieth century, in recent decades neon lighting has been used consciously in art, both in individual objects and ...
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Ghost sign advertising Bile Beans in York, England. A ghost sign is an old hand-painted advertising sign that has been preserved on a building for an extended period of time. The sign may be kept for its nostalgic appeal, or simply indifference by the owner. [1]
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