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Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. [1]
Spirit Airlines filed for Chapter 11 bankruptcy protection on Monday. The company told customers they could continue to fly with the airline. Spirit's letter to customers explains the process.
Change Healthcare is starting to notify hospitals, insurers and other customers that they may have had patient information exposed in a massive cyberattack.. The company also said Thursday that it ...
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Business letters can have many types of content, for example to request direct information or action from another party, to order supplies from a supplier, to point out a mistake by the letter's recipient, to reply directly to a request, to apologize for a wrong, or to convey goodwill. A business letter is sometimes useful because it produces a ...
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Current Name Former Name(s) Year of Change Kansas State University: Kansas State College of Agriculture and Applied Science (Kansas State Agricultural College) 1959 (1931) [43] Kaplan Business Institute ICM School of Business and Medical Careers Kaplan College Hamilton College Kaplan College Heritage College: Kaplan College (Indiana) Sawyer College
A trade name, trading name, or business name is a pseudonym used by companies that do not operate under their registered company name. [1] The term for this type of alternative name is fictitious business name. [1] Registering the fictitious name with a relevant government body is often required.