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Flyposting (also known as bill posting) is a guerrilla marketing tactic where advertising posters are put up. In the United States, these posters are also commonly referred to as wheatpaste posters because wheatpaste is often used to adhere the posters. Posters are adhered to construction site barricades, building façades and in alleyways.
Organized by the DES (Department of Environmental Services), it was approximated that at least 95% of "leaflets, posters, streamers and billboards" were cleared, in according with an ordinance "prohibiting the defacement of walls and public spaces". [10] In Taipei, Taiwan, the removal of election litter was ordered to give residents "a clean city".
Late 15th century – Flyposting was practiced in Europe. [39] 1796 – Alois Senefelder, working in Bavaria, introduced lithography, [40] which allowed the mass production of posters. 1835 – Jared Bell was making 9 × 6 [clarification needed] posters for the circus in the U.S. 1862 – Formation of the United Kingdom Billposting Association ...
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The name affichiste first appeared around 1780, but with a different meaning. It meant one involved in a poster's production and distribution, not its design: in particular, for producing handbills, setting up type and coordinating flyposting on walls, giving news on local and national events on a range of subjects. [1]
Street poster art is a kind of graffiti, more specifically categorized as "street art".Posters are usually handmade or printed graphics on thin paper. It can be understood as an art piece that is installed on the streets as opposed to in a gallery or museum, but by some it is not comprehended as a form of contemporary art.
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Like postcards, pamphlets and small posters, flyers are a low-cost form of mass marketing or communication. There are many different flyer formats. Some examples include: A4 (roughly letterhead size) A5 (roughly half letterhead size) DL (compliments slip size) A6 (postcard size)