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In 2004, GEICO began an advertising campaign featuring Neanderthal-like cavemen in a modern setting. [3] The premise of the commercials is that using GEICO's website is "so easy, a caveman could do it"; and that this slogan offends several cavemen, who not only still exist in modern society but live as intelligent, urbane bachelors.
The ad was a huge success and helped to make GEICO one of the most popular insurance companies in the United States. Joe Pytka, the director of Martin Advertising Agency, created the idea of Caveman.
GEICO is a wholly owned subsidiary of Berkshire Hathaway, which provides coverage for more than 24 million motor vehicles owned by more than 15 million policy holders as of 2017. GEICO writes private passenger automobile insurance in all 50 U.S. states and the District of Columbia. The insurance agency sells policies through local agents ...
In 2007, Mrs. Butterworth was used in a series of ads for GEICO, in which she helped an actual customer with her testimonial. [4] In 2019, she appeared along with an actor playing Colonel Sanders in a KFC commercial spoofing a scene from Dirty Dancing, promoting chicken and waffles using Mrs. Butterworth's syrup. [5] [6]
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The commercials, however, ended differently in that the Caveman became depressed when he saw that the bowling alley's pinsetter was sponsored by GEICO, and prominently displayed their slogan "So Easy A Caveman Can Do It." The music video ended on a happier note and does not feature the GEICO logo at all.
The volume of commercials and the type of humor is off-putting to others, described as "love her or hate her" or "badvertising". [13] [14] Advertising Age described Flo as "a weirdly sincere, post-modern Josephine the Plumber who just really wants to help. She has; the brand is flourishing."
An online survey showed that the GEICO gecko and Flo were each tied to their respective companies over 90% of the time. For Mayhem, the Age said, "After the top two, the most-recognized ad description was Allstate, with 65% of consumers saying they knew the ad. When those same consumers were asked to associate it with a brand, 63% correctly ...