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Masthead for the first issue of Good Housekeeping, May 2, 1885. On May 2, 1885, Clark W. Bryan founded Good Housekeeping in Holyoke, Massachusetts, as a fortnightly magazine. [3] [4] The magazine became a monthly publication in 1891. [5] The magazine achieved a circulation of 300,000 by 1911, at which time it was bought by the Hearst ...
John Mack Carter (February 28, 1928 – September 26, 2014) was an American magazine editor, best known for his editorship of multiple women's magazines. [1]Carter served as editor of each of the "Big Three" women's magazines: McCall's from 1961 to 1965, Ladies' Home Journal from 1965 to 1974, and Good Housekeeping from 1975 to 1994.
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While all seven of the magazines were aimed at women, they all had divergent beginnings. Family Circle and Woman's Day were both originally conceived as circulars for grocery stores (Piggly Wiggly and A&P); [2] McCall's and Redbook were known for a text-heavy format focusing on quality fiction; Good Housekeeping was aimed at affluent housewives; [3] and Ladies' Home Journal was originally a ...
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