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Sanders' Original Recipe of "11 herbs and spices" is one of the most famous trade secrets in the catering industry. [6] [7] Franchisee Dave Thomas, better known as the founder of Wendy's, argued that the secret recipe concept was successful because "everybody wants in on a secret" and former KFC owner John Y. Brown, Jr. called it "a brilliant marketing ploy."
Todd Wilbur is an American author of the Top Secret Recipes series of cook books. [1] The books contain clone recipes for famous named restaurant or pre-processed foods, like McDonald's Big Mac, or Nabisco 's Oreo cookies. Wilbur has sold over 5 million books. [2] Wilbur has appeared on Dr. Oz, Good Morning America, Fox & Friends, Today Show ...
The Coca-Cola Company 's formula for Coca-Cola syrup, which bottlers combine with carbonated water to create the company's flagship cola soft drink, is a closely guarded trade secret. Company founder Asa Candler initiated the veil of secrecy that surrounds the formula in 1891 as a publicity, marketing, and intellectual property protection strategy.
5. Chipotle's Guacamole. Guacamole, we've never needed you more, and Chipotle's version requires only six ingredients. If you just can't bear to make some without the chain's signature lime-dusted ...
We have a new go-to coleslaw recipe in our house, and there's a good chance you've tasted it before. After discovering a post in the TopSecretRecipes subreddit where one user asked which of the ...
Written in neat cursive is a list of 11 ingredients apparently used to make the chain's famous chicken. Though KFC refuses to admit it's the classified recipe, many believe it is.
ABC, CBS, The LA Times, and Time magazine all jumped on the bandwagon, suggesting that This American Life had blown the lid off of Coke's deepest darkest secret. It's easy to see why the news ...
A secret ingredient is a component of a product that is closely guarded from public disclosure for competitive advantage. Sometimes the ingredient makes a noticeable difference in the way a product performs, looks or tastes; other times it is used for advertising puffery. Companies can go to elaborate lengths to maintain secrecy, repackaging ...
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