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Lulu Press, Inc., doing business under trade name Lulu, is an online print-on-demand, self-publishing, and distribution platform. By 2014, it had issued approximately two million titles. [1] The company's founder is Red Hat co-founder Bob Young; he also was CEO for many years. [2]
Print on demand with digital technology is a way to print items for a fixed cost per copy, regardless of the size of the order. While the unit price of each physical copy is greater than with offset printing, the average cost is lower for very small print jobs, because setup costs are much greater for offset printing.
DiggyPOD, in 2008 and 2010, was recognized as a leader in transitioning its business model from a commercial printing company to an on-demand book printing company. [ 3 ] [ 4 ] In 2012, DiggyPOD sold its commercial printing business and the equipment needed to run the commercial printing to Standard Printing in Ypsilanti, Michigan.
Digital printing has a higher cost per page than more traditional offset printing methods, but this price is usually offset by avoiding the cost of all the technical steps required to make printing plates. It also allows for on-demand printing, short turnaround time, and even a modification of the image (variable data) used for each impression. [2]
Prepress reviews can be done online, allowing a print house, a client, and possibly a graphic designer to create, edit, and approve computer-based online artwork. Some web-to-print sites offer online print products that replace editing tools like Adobe InDesign where buyers can author work and alter the typeface, copy, images, and layout.
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