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2. Search engine marketing - Wikipedia

   en.wikipedia.org/wiki/Search_engine_marketing

   The project hinges on cost per click (CPC) pricing where the maximum cost per day for the campaign can be chosen, thus the payment of the service only applies if the advert has been clicked. SEM companies have embarked on AdWords projects as a way to publicize their SEM and SEO services.

3. Search engine optimization - Wikipedia

   en.wikipedia.org/wiki/Search_engine_optimization

   Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .

4. Local search engine optimisation - Wikipedia

   en.wikipedia.org/wiki/Local_search_engine...

   If no location term is used then "Google will calculate distance based on what's known about their location". Local ranking: 2017 survey from 40 local experts According to a group of local SEO experts who took part in a survey, links and reviews are more important than ever to rank locally.

5. Web analytics - Wikipedia

   en.wikipedia.org/wiki/Web_analytics

   Average page depth/page views per average session - Page depth is the approximate "size" of an average visit, calculated by dividing the total number of page views by the total number of visits. Average page view duration - Average amount of time that visitors spend on an average page of the site.

6. Online advertising - Wikipedia

   en.wikipedia.org/wiki/Online_advertising

   Advertisers and publishers use a wide range of payment calculation methods. In 2012, advertisers calculated 32% of online advertising transactions on a cost-per-impression basis, 66% on customer performance (e.g. cost per click or cost per acquisition), and 2% on hybrids of impression and performance methods. [30]: 17

7. 6 steps to starting a consulting business in retirement — and ...

   www.aol.com/finance/how-to-start-consulting...

   The cost of retirement. Retirees spend an average of $54,975 a year, according to the Bureau of Labor Statistics, and it’s no surprise that the largest expenses fall within housing ...