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The company was founded by Sukhpal Singh Ahluwalia, when he opened a motor parts shop in Willesden, London in 1978. The business was originally established to supply parts for BMW, Mercedes-Benz, Porsche and Volkswagen vehicles. In October 2011, the company was sold to LKQ Corporation of Chicago, for £225 million. [2]
Hardy and Ku USA formed Hardy Life, now Hardy Way LLC, [2] which owns the Ed Hardy brand and trademarks. [ 3 ] [ 4 ] The brand has subsequently been extensively licensed, at one point having 70 sublicensees, [ 5 ] selling clothing, accessories, lighters, perfume, hair styling tools, [ 6 ] [ 7 ] [ 8 ] and condoms.
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In USA, already with a link to Thermoid, Hardy established a contact with Spicer Manufacturing Corporation of Toledo, Ohio. Spicer took a share of Ed. J Hardy Limited in exchange for British patent rights and all engineering data of the Spicer mechanical joint and in 1926 the name of Ed. J Hardy & Co was changed to Hardy, Spicer and Co Limited. [1]
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1991 - Simpson Race Products named Car Craft Manufacturer of the Year. 1979 - RX-1 Helmet introduced – 23 of 33 qualifiers at the Indy 500 wear this helmet. 1968 - Simpson products are being sold worldwide. Company moves to larger facility in Torrance, California. 1967 - Heat Shield Firesuit introduced – driver has more protection and comfort.
Jeff Gordon's racing helmet. A racing helmet is a form of protective headgear worn by racing car and rally drivers. Motor racing has long been known to be an exceptionally risky sport: [1] sudden deceleration forces on the head can easily occur if a racing car loses control at the very high speeds of competitive motor racing or the rough terrain experienced in rallying. [1]
The company started in 1923 as "Bell Auto Parts," named for its location in Bell, California. [2] [3] Roy Richter began working for Bell Auto Parts in 1933. In 1945, he purchased the store for $1,000. [2] Richter produced his first race car helmets in 1954. The "Bell Helmet Company" was established as a division of Bell Auto Parts in 1956. [2]