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Hardy and Ku USA formed Hardy Life, now Hardy Way LLC, [2] which owns the Ed Hardy brand and trademarks. [ 3 ] [ 4 ] The brand has subsequently been extensively licensed, at one point having 70 sublicensees, [ 5 ] selling clothing, accessories, lighters, perfume, hair styling tools, [ 6 ] [ 7 ] [ 8 ] and condoms.
Mossimo was founded in 1986 by Mossimo Giannulli on Balboa Island in Newport Beach, California.Giannulli dropped out of the University of Southern California in 1987, to create his Mossimo streetwear line, with a $100,000 loan from his father. [1]
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In 2006 Berman also acquired the exclusive rights to distribute Ed Hardy clothing line and its associated labels in Australia, under the company name Ed Hardy Operations. Berman opened 14 retail stores in the country and signed sublicensing agreements in other Australasian countries.
Inked is a tattoo lifestyle digital media company that bills itself as the outsiders' insider media. Covering music, fashion, art, sports and the rest of the lifestyle of the tattooed, Inked, like Vice, has made the transition from the newsstand to digital media company.
According to the Los Angeles Times, the Mid Wilshire area abode was purchased by the creator of the Ed Hardy brand in 2007 for $2.695 million. Since then, Audigier sold his design company for $62 ...