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[5] [6] The company makes money training people in the methods, and licenses the right to use the "Brain Gym" trademark to people whom it trains; the trained people use branded books and other materials they buy from the company. [6] [1] Schools pay the trained people to work in schools, training teachers and working with students. [5]
The book also discusses how emotions and stress impact learning in both children and adults, introducing the term 'SOSOH' (Stressed Out, Survival-Oriented Humans) to describe individuals facing learning challenges or attention difficulties, suggesting a link between stress and learning impediments such as ADD and ADHD.
Neuroplasticity is the process by which neurons adapt to a disturbance over time, and most often occurs in response to repeated exposure to stimuli. [27] Aerobic exercise increases the production of neurotrophic factors [note 1] (e.g., BDNF, IGF-1, VEGF) which mediate improvements in cognitive functions and various forms of memory by promoting blood vessel formation in the brain, adult ...
We run (OK fine…jog) to keep our legs in shape. We sweat through Pilates classes to tone our core. But are we neglecting to exercise one of the body’s most important parts—our brain? Dr.
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The model detailed in the book, and referred to again in many of Edward de Bono's other books, is one of Neurones networked together by many stronger and weaker connections and activating as a result of input stimulus or stimulation from other neurones that are themselves active.
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It was named a Best Book of 2011 by Amazon, [5] the Boston Globe, [6] and the Houston Chronicle. [ 7 ] The book was reviewed as "appealing and persuasive" by the Wall Street Journal [ 8 ] and "a shining example of lucid and easy-to-grasp science writing" by The Independent . [ 9 ]
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