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"Pepsi-Cola hits the spot / Twelve full ounces, that's a lot / Twice as much for a nickel, too / Pepsi-Cola is the drink for you." [13] Coming at a time of economic crisis, the campaign succeeded in boosting Pepsi's status. From 1936 to 1938, Pepsi-Cola's profits doubled. [14] The stylized Pepsi-Cola wordmark used from 1951 to 1971.
He coined the name "Pepsi-Cola" in 1898 marketing the drink from his pharmacy in New Bern, North Carolina. As his drink gained popularity Bradham founded the Pepsi-Cola Company in 1902 and registered a patent for his recipe in 1903. [6] The company was incorporated under Delaware General Corporation Law in 1919.
Pepsi is PepsiCo's most valuable brand and is sold in over 200 countries with more than 20 billion dollars in revenue per year -- but still comes in third after Coca-Cola and Diet Coke.
As Chief Marketing Officer of Global Consumer Engagement for PepsiCo, Inc., from 2010 - 2015, Cooper was charged with leading brand marketing strategy, brand development, and brand activation for global platforms across all beverages, including SoBe and Aquafina.
Both Coca-Cola and Pepsi can trace their origins back to the 1890s, and the two sodas seemed to be able to peacefully co-exist until nearly a century later. But in the 1980s, the companies began...
The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi. Beginning in the late 1970s and into the 1980s, the competition ...
Both Coca-Cola and Pepsi can trace their origins back to the 1890s, and the two sodas seemed to be able to peacefully co-exist until nearly a century later. But in the 1980s, the companies began...
The long-waged soda wars between Coca-Cola and PepsiCo have taken an interesting turn that investors should carefully consider. While it's easy to group the two soda juggernauts together as equals ...