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  2. Cardinal utility - Wikipedia

    en.wikipedia.org/wiki/Cardinal_utility

    There remain economists who believe that utility, if it cannot be measured, at least can be approximated somewhat to provide some form of measurement, similar to how prices, which have no uniform unit to provide an actual price level, could still be indexed to provide an "inflation rate" (which is actually a level of change in the prices of ...

  3. Utility - Wikipedia

    en.wikipedia.org/wiki/Utility

    In economics, utility is a measure of a certain person's satisfaction from a certain state of the world. Over time, the term has been used with at least two meanings. In a normative context, utility refers to a goal or objective that we wish to maximize, i.e., an objective function.

  4. Rational choice model - Wikipedia

    en.wikipedia.org/wiki/Rational_choice_model

    Early neoclassical economists writing about rational choice, including William Stanley Jevons, assumed that agents make consumption choices so as to maximize their happiness, or utility. Contemporary theory bases rational choice on a set of choice axioms that need to be satisfied, and typically does not specify where the goal (preferences ...

  5. Marginalism - Wikipedia

    en.wikipedia.org/wiki/Marginalism

    Marginalism is a theory of economics that attempts to explain the discrepancy in the value of goods and services by reference to their secondary, or marginal, utility. It states that the reason why the price of diamonds is higher than that of water, for example, owes to the greater additional satisfaction of the diamonds over the water.

  6. Neoclassical economics - Wikipedia

    en.wikipedia.org/wiki/Neoclassical_economics

    Neoclassical economics uses the utility theory of value, which states that the value of a good is determined by the marginal utility experienced by the user. This is one of the main distinguishing factors between neoclassical economics and other earlier economic theories, such as Classical and Marxian , which use the labor theory of value that ...

  7. Consumer choice - Wikipedia

    en.wikipedia.org/wiki/Consumer_choice

    The theory of consumer choice is the branch of microeconomics that relates preferences to consumption expenditures and to consumer demand curves.It analyzes how consumers maximize the desirability of their consumption (as measured by their preferences subject to limitations on their expenditures), by maximizing utility subject to a consumer budget constraint. [1]

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  9. Expected utility hypothesis - Wikipedia

    en.wikipedia.org/wiki/Expected_utility_hypothesis

    Standard utility functions represent ordinal preferences. The expected utility hypothesis imposes limitations on the utility function and makes utility cardinal (though still not comparable across individuals). Although the expected utility hypothesis is standard in economic modelling, it has been found to be violated in psychological experiments.