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Maxwell House is an American brand of coffee manufactured by a like-named division of Kraft Heinz in North America and JDE Peet's in the rest of the world. Introduced in 1892 by wholesale grocer Joel Owsley Cheek, it was named in honor of the Maxwell House Hotel in Nashville, Tennessee, which was its first major customer. [1]
"General Foods International Coffees" underwent a name change in late 2005 to simply "General Foods International" in order to accommodate recent additions of non-coffee-based beverages (Chai latte and Vanilla Creme). In 2009, it began to carry a "From the makers of Maxwell House" secondary label. During the summer of 2010, this product line ...
With investors L. T. Webb, J. J. Norton and J. W. Neal, Cheek opened a coffee shop in Downtown Nashville in 1901. [1] They persuaded the owners of the Maxwell House Hotel to serve their coffee, and they use the name of the hotel as their coffee brand. [1] They began using the slogan "good to the last drop" in 1917. [1]
A Jewish family welcomes home their Navy man and gathers for a Passover Seder at their home in St. Paul, Minnesota in 1943. Minnesota Historical Society/CORBIS/Corbis Historical via Getty ...
The Maxwell House Haggadah is an English-Hebrew Passover Haggadah introduced by the Maxwell House company as a marketing promotion in 1932 and printed continuously since that time. With over 50 million copies in print, it is the best known and most popular Haggadah among American Jews, and is considered a cultural icon .
General Foods, former owner of the Maxwell House brand, acknowledged that Roosevelt in fact had nothing to do with the slogan's origin. It was penned by the company's onetime president Clifford Spiller. The coffee brand is still in operation, and is now owned by Kraft Heinz.
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