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A marketing information system (MIS) is a management information system (MIS) designed to support marketing decision making.Jobber (2007) defines it as a "system in which marketing data is formally gathered, stored, analysed and distributed to managers in accordance with their informational needs on a regular basis."
The primary product-related decisions facing the retailer are the product assortment (what product lines, how many lines and which brands to carry); the type of customer service (high contact through to self-service) and the availability of support services (e.g. credit terms, delivery services, after sales care). These decisions depend on ...
The affections on physical flows improved the way of product and inventory movement level for companies. For the information flows, e-commerce optimized the capacity of information processing than companies used to have, and for the financial flows, e-commerce allows companies to have more efficient payment and settlement solutions. [55]
Lot – either a single item being sold, or a group of items [139] (which may or may not be similar or identical, such as a "job lot" of manufactured goods) that are bid on as one unit. If the lot is for a group of items, the price paid is for the entire lot and the winning bidder must take all the items sold.
Big data must not only be large in size, but also must be reliable in order to achieve value in the analysis of it. The data quality of captured data can vary greatly, affecting an accurate analysis. [39] Value The worth in information that can be achieved by the processing and analysis of large datasets.
Main list: Lists of English words Quebec French • Language teaching terms and ideas • Rhetorical terms • Alternative words for British • Greek words for love • Case-sensitive English words • Chicano Caló words and expressions • Dacian words • English words containing Q not followed by U • English words with disputed usage • French words of Arabic origin • Frequently ...
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The database will often suggest synonyms and related words to try. [13] Truncation The shortening of a search word, field, or record. In the case of truncating a search word, this is a strategy used to search among multiple variants or spellings of a word. The asterisk (*) is generally used as a wildcard to replace a letter or letters.