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Russell Athletic is an American clothing manufacturer based in Bowling Green, Kentucky. Currently a subsidiary of global company Fruit of the Loom , Russell Athletic was the main brand of Russell Brands, LLC. until its acquisition in 2006.
Russell Brands, LLC was an American corporation that manufactured sports equipment, marketing its products under many brands and subsidiaries, such as Russell Athletic (its flagship brand) and Spalding. Formerly a publicly traded company, Russell Brands was acquired by Fruit of the Loom, a wholly owned subsidiary of Berkshire Hathaway, in 2006. [3]
These loose, collarless pullovers were the first sweatshirts. A new division of the company, focusing solely on the production of sweatshirts, became the Russell Athletic Company. The sweatshirt's potential as a portable advertising tool was discovered in the 1960s when U.S. universities began printing their names on them to exhibit school pride.
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Hoodies with zippers are generally referred to as zip-up hoodies, [31] [32] [33] while a hoodie without a zipper may be described as a pullover hoodie. [34] Throughout the U.S., it is common for teenagers and young adults to wear sweatshirts—with or without hoods—that display their respective school names or mascots across the chest, either ...
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