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Mattifying primers [4] are a type of cosmetic primer used to create a smooth and even base for makeup application, with the added benefit of controlling oil and shine on the skin. Unlike regular makeup primers, the main purpose of a mattifying primer is to provide a matte finish that can last for hours, making it particularly useful for people ...
1920 ad for Maybelline. The Maybelline Company was founded in Chicago by pharmacist Thomas Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called Lash-Brow-Ine.
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The set of five contains 40 in each packet — basically enough to last you half a year. $19 at Amazon If you have Amazon Prime , you’ll get free shipping, of course.
Although foundation make-up was widely available and used within the film industry, the use of cosmetics, in general, was still somewhat disreputable, and no one had tried to market foundation (although lipstick, blush and nail polish were popular for daily use) as an everyday item. Factor had the product patented in 1937, and, despite the ...
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