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Slogans adopt different tones to convey different meanings. For example, funny slogans can enliven conversation and increase memorability. [3] Slogans often unify diverse corporate advertising pieces across different mediums. [2] Slogans may be accompanied by logos, brand names, or musical jingles. [4]
The term is used in computing to represent aphorisms, maxims, graffiti or other slogans. In electronic texts, a tag or tagline is short, concise sentences in a row that are used when sending e-mail instead of an electronic signature. The tagline is used in computing with the meaning of a "signature" to be affixed at the end of each message.
These include, name, logo and slogan. Brands names and logos both can be changed by the way the receiver interprets them. Therefore, the slogan has a large job in portraying the brand (Dass, Kumar, Kohli, & Thomas, 2014). [5] Therefore, the slogan should create a sense of likability in order for the brand name to be likable and the slogan ...
McDonald's has now become commonplace as a go-to for late night food (especially with the launch of an all-day breakfast menu last year). But in the 80s, the company needed a way to bring people ...
Unless you live in a house in the middle of nowhere with no outside contact, you've encountered a food product's slogan in one form or another, and it has most likely permeated your mind in more ...
The new marketing campaign was announced in a Wednesday press release by Rhode Island Commerce, which explained, "Rhode Island is a state of firsts; a state of game changers, inventors, icons ...
The Camels are coming (slogan) The City That Never Sleeps (nickname) Click It or Ticket; CO2 is Green; List of Coca-Cola slogans; Come to where the flavor is. Come to Marlboro country; Corinthian leather; Coughs and sneezes spread diseases; The customer is not a moron
A jingle is a short song or tune used in advertising and for other commercial uses. Jingles are a form of sound branding.A jingle contains one or more hooks and meanings that explicitly promote the product or service being advertised, usually through the use of one or more advertising slogans.